Haha, luckily I'm paid to overthink brands and what they mean ;)
I hear what you're saying, but what I think I was trying to say is that I'm bored of the homogenity. I just like being able to say 'shiiiit, where you cop that?'.
As for HUGE brands, I realise that being mass doesn't mean bad (as long as you don't poison children in the developing world to produce low cost products for Western markets). But the signals associated with Heinz beans are slightly different to your 'status symbols'...
